Boost your marketing with custom video production services

Frequently asked questions

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  Is video production too over my head?

  Video production can seem complicated, especially for a growing business’ marketing team. Our goal is to make it approachable for everyone. We spend time with your team focusing on your business’ goals and opportunities, so that you don’t have to worry about the technical side of video. At Charter & Co, our clients have found video marketing to be more accessible after working with us.

• Is my business big enough for video marketing?

  
  Many growing businesses think that video is a luxury - it’s nice to have, but it doesn’t need to be an essential part of their business strategy. We believe that video should actually be a core part of every business’ marketing strategy. A great video can be used on your website, social media accounts, in a pitch deck, as an ad, in an email—you name it. Videos can do much more than just look pretty, and our team is here to help you maximize your video marketing use.

• How can I fit an expense like video production into my budget?

  
  We’re frequently asked about the price of video marketing. “Why is video production so expensive?” or “How can my business afford to spend this much?” The truth is, producing a great video is expensive. However, a great video is an investment in a tangible business asset. Many marketing teams are used to spending their budget on software subscriptions and paid advertising, which are recurring expenses. When you invest in a video, you build a long-lasting asset that your business can continue to use year after year. The value of this investment adds up quickly when our team at Charter & Co helps you implement a video strategy throughout your entire business.

• Wouldn’t I save money if I hired a full-time video production employee?

  
  Some businesses think it might be easier to hire an internal video production specialist, but the math says otherwise. If your business is looking to create high-impact video marketing content, you’ll need more than one person involved. This means hiring additional talent, sourcing skilled contractors, and burdening your marketing team’s time. You’ll also need to factor in the cost of purchasing or renting video production equipment and software for video editing, which can quickly add up. Partnering with Charter & Co for video production saves your business time and money, and sets you up with the best video minds and talent in the industry.

• Why work with a video production agency when I could hire a freelancer?

  
  Videographers and content creators may make great videos, but they don’t stick around to help you use them. Our team is focused on long-term relationships with our clients, and is invested in their business success. As an agency, we offer post-project support to help get your videos properly placed and distributed. Whether it’s a strategy meeting, exclusive video marketing resources, or a connection to a specialist in our network, we’ve got you covered. Once you work with our team, you’ll see why many of our clients frequently return. We're your business’ biggest advocates!