Across every branch of the film and video industry, from blockbuster motion pictures to video marketing, creating storyboards is an important step that leads to better final products.
Storyboards are visual representations of everything that you see on the screen in a finished video. They use a combination of images and words to describe the events of a video in sequential order. A successful storyboard brings everyone involved in a video production onto the same page and gives them a comprehensive understanding of everything they'll need to bring the video to life. More than that, storyboards can help you flag any production challenges you might face long before they become an issue.
If you've never done it before, creating storyboards can seem like a tremendous challenge. But with an understanding of the various elements of a storyboard and each step that goes into creating one, you can craft a video storyboard that helps you flawlessly execute your project.
An outstanding storyboard is a valuable tool for creating brand videos that connect with your audience. However, a storyboard is only as effective as its individual parts. Before we dive into our step-by-step guide to storyboarding, let's discuss the various parts that make up the whole.
There are several elements that all successful storyboards have in common:
Keep in mind that storyboards are not one-size-fits-all. Some elements are essential, like panels and titles, but additional details such as props, costumes, sound effects, and special effects can improve team understanding.
There are several computer programs and other storyboard applications that can simplify the design process. Gone are the days of drawing storyboards by hand. Nowadays, people create storyboards using design tools like:
Now that you understand the various elements of a storyboard and have an idea of the resources available, it's time to go over the steps for creating compelling, creative, and effective storyboards.
Before you begin, clearly define the purpose and objectives of your project. This is a crucial step of pre-production and the creative process. Get the team together and ask questions like:
Once you've defined your goals, start developing the narrative or video script. You can’t create a storyboard without a script. The more detail in your script, the easier storyboarding becomes. Your script should outline:
Divide the script into individual scenes arranged by narrative flow. Include time, location, and transitions.
Before storyboarding, decide on structure and format. Depending on the project, you might choose:
Keep your intended aspect ratio in mind. Common ones include 4:3, 16:9, 1.85:1, 2:1, and 2.39:1.
Now it's time to start sketching your frames or panels. Each drawing should show characters, props, and settings. Represent the composition of each scene—framing, angles, and tone.
Each panel should include written descriptions of the action, dialogue, camera movements, transitions, and other relevant details. Be concise and clear so the team knows what’s expected.
Once your first draft is complete, gather feedback from collaborators or stakeholders. Implement suggestions to improve clarity and accuracy.
After revisions, finalize your storyboard. Ensure images, descriptions, and notes are clear and accurate. Once approved, share with your team.
At Charter & Co. we believe in making video production enjoyable, approachable, and accessible to growing businesses. We can help you marshal the power of video marketing to tell an extraordinary brand story and connect with your customers.
Our video production services guide you through the entire process, from crafting your initial concept to shooting and editing. Our network of top industry talent works with you to bring your brand story to life with branded video content, company culture videos, animations, and more.
Are you ready to get started? Find your video strategy today.