Here’s the Secret to Creating a Brand Video That Stands Out

What Is a Corporate Brand Video?

Video marketing is an essential element of every successful marketing strategy. Brand (or corporate) videos introduce your brand and reinforce a customer’s relationship with it. Regardless of your company, industry, or target demographic, using brand videos in your strategy can benefit your business in countless ways. Beyond introducing your organization, these videos can:

• Increase your reach on social media platforms
• Educate consumers on your products or services
• Share testimonials or customer reviews
• Offer advice or address customer pain points
• Build a deeper connection with your audience
• Provide transparency between you and your customers

There are many types of branded videos, and they all bring benefits. The biggest reason to use them: they let you tell your unique story. All of your corporate video content should reflect your values and mission in a way viewers understand and appreciate. Building a deeper connection with your customers is essential for loyalty and longevity.

Capitalize on These Corporate Brand Video Benefits

The best corporate video content isn’t centered on selling your products. It focuses on connecting with your audience and offering value—educational, entertaining, or inspirational—so people genuinely want to watch. By branding this content, viewers associate your company with videos they enjoy.

Branded video throughout your marketing helps showcase your solution by highlighting pain points and offering ways to solve them. You can walk customers through solutions while sharing how you can further assist and emphasizing the quality and benefits of your products.

It also gives you the opportunity to convey your mission and ethics. Use these videos to show you care, raise awareness for social causes, and communicate your authenticity.

Overall, the best brand videos distinguish your brand from the competition and encourage consumers to choose you.

5 Tips to Help Your Brand Videos Stand Out from the Competition

Video marketing is one of the most powerful tools you have. By sharing video content, you increase reach, introduce new consumers to your brand, and build lasting loyalty. Follow these tips to stand out.

Make It Relatable

People engage with content that makes them feel seen. Relatable content increases connection and loyalty. Examples include:

• The realities of making a choice or decision
• Common pain points among your audience
• Authentic, emotional stories that create connection
• Humorous content that resonates broadly with your target group

Always tailor relatability to your target demographic.

Highlight Your USP

Identify what makes you different—your unique selling proposition (USP)—and lead with it. Is your product ethically sourced, organic, longer lasting, or more affordable? Share why people should choose you within the first few seconds to capture attention and leave a positive impression even if they don’t watch to the end.

Offer Value With Educational Tips

Your video content should provide something useful so viewers feel they gained value. Ideas include:

• Addressing specific pain points backed by facts (e.g., sustainability stats for eco products)
• Showing how to get the most from your product (storage tips, creative use cases)
• Sharing broader, industry-relevant education (e.g., plant care from a garden tool brand)

Showcase Your Story

Think beyond generic. Share your unique story to humanize your brand and build trust. Consider:

• Founder interviews
• The inspiration behind the company
• How the company or industry has evolved over time

Provide a BTS Sneak Peek

Behind-the-scenes content distinguishes your brand and satisfies curiosity. Show your process, tech, or ethical sourcing. Service businesses can benefit too: trainers can preview planning and sessions; chefs can share cooking workflows. BTS content demonstrates care and sets expectations.

Boost Your Brand Video Visibility with Next-Level Content

The brands that stand out use video to connect with customers and expand reach. Branded content lets you share your story and values while promoting your products or services.

If you’re ready to create brand videos but don’t have the in-house resources, consider reaching out to Charter & Co. We’ll partner from concept through final production to create the best brand videos for your needs.