What Makes a Great Explainer Video? Strategy, Structure & Examples
Explainer videos seek to explain a concept to an audience, combining a clear strategy, solid structure, and compelling visuals to simply and...
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The Power of Personalized Video Marketing: Connect With Your Audience
While short-form videos are the key to modern marketing success, not every video resonates with consumers and other businesses. Personalized video...
Key Performance Indicators to Measure Video Marketing Success
Video marketing is one of the most powerful tools for engaging audiences and driving business goals, but without clear metrics, it’s hard to know...
Top Video Marketing Statistics for 2025: Trends to Watch Out For
There are many types of video marketing, from personalized video marketing to social media marketing and everything in between. But one thing is...
The Best Practices for Creating Educational Video Content
Educational video content can boost your marketing strategies and give you more control over your brand's narrative. These videos let you spotlight...
How Can I Plan Ahead and Develop a Roadmap of Video Content for 2025?
Amid social media's wild popularity, videos are some of the best ways to reach customers of nearly every demographic. A video content plan gives you...
How To Create Short-Form Videos That Captivate Social Media Audiences
When TikTok was nearly banned in January 2025, some were surprised at how angry people in the U.S. were. TikTok, a site known for its short-form...
How To Create Cinematic Videos That Captivate Your Audience
Popular internet memes regularly joke about what is and isn't considered "cinema" — but what is "cinematic video," really?
How to Use Customer Testimonial Videos to Build Credibility
Most marketing strategies today use videos because they tend to get more engagement. It also gives you an opportunity to better connect with your...