Maximize Your Reach with Expert Video Distribution & Digital Advertising Strategy

Video distribution targets your audience's key demographics using the social channels and mediums that you know they use. A comprehensive strategy that uses multiple relevant platforms helps you reach everyone in your target market, including people who rarely use social media or pay for ad-free streaming services. 

Your video content's format should be tailored to your digital advertising strategy — and vice versa — to have the greatest impact. For instance, if you're sharing short-form content, consider exporting your video in multiple formats tailored to each social media platform, such as TikTok and Instagram Reels. On the other hand, if your video is a five-minute product demo, consider posting it on YouTube, Facebook, and LinkedIn and using shortened clips elsewhere to encourage viewers to watch the full thing. 

Charter & Co offers ongoing video distribution services, such as reformatting and optimizing your videos based on key analytics. This can further boost your campaign's success without requiring you to lock into long-term ad management contracts.

Your video's success may be immediate, long-term, or both, depending on the campaign and the exact type of video. While general video ads aim to drive direct sales and CTRs, your marketing strategy should also include video content that promotes your brand and gets viewers excited for your next post.