Full-Service Video Production Services: Prep Work & Beyond

Prepare for your corporate video with professional video production services.

Jumpstart Ideas With Expert Production Preparation

A high-quality corporate or promotional video requires many decisions, from developing your overarching message to choosing the best camera lenses. Partnering with a professional video production services company can decrease your workload and enhance your video's final look.

Discover how the right video production services can optimize your video strategy today.

Professional Video Production & Preparation Services: Elevate Your Storytelling

Working with a video production services company gives you access to significantly more tools and video processes than you'd have working independently. Most local production teams — like Charter & Co — provide their own camera gear, editing software, and insurance coverage. This significantly decreases your prep work while expanding your creative possibilities.

Beyond the equipment, having more hands on deck and more eyes on your project can help you maximize your project's quality. No individual person can realistically manage the camera's focus, the audio quality, and each shot's continuity at the same time. Working with an expert creative team can help you brainstorm ideas that meet your goals, envision technical solutions for capturing specific shots, and detect potential issues on the day of filming.

Maximize Your Brand's Potential With Effective Video Production Services

Simply producing and uploading a video isn't enough to get your message across — your video must immediately hook viewers' attention and deliver a narrative that pushes your message forward. Video content with engaging visuals, soundscapes, and narratives can draw viewers in and leave a lasting impact.

As you browse marketing video production services, consider how different types of videos may connect with your audience and reflect your brand. For example, an interview-style video focused on your employees could make your brand feel more authentic and approachable. Alternatively, product demos with detailed motion graphics can grab the attention of potential customers and tell them everything they need to know about your offerings.

The Winning Formula: Video Production & Prep Working Together

Combining your video production with a comprehensive video strategy can significantly boost your video's final look and your campaign's success. Having more time to plan out dialogue, camera angles, shooting schedules, and visual effects can improve the quality of each aspect of the shoot. For example, capturing test footage from your envisioned camera angles during location scouting lets your production team identify potential lighting issues and the best camera lenses to use.

Planning your video production services also lets you hone in on your marketing strategies. It can be easy to lose sight of your business goals and initial vision during production. Laying a strong foundation during pre-production ensures a cohesive and high-quality final product.

Video Production Services: Propel Your Business to New Heights

The impacts of using professional video production services reflect both on-screen and behind the camera. Cranes, drones, high-end audio gear, and other advanced film equipment can make your video stand out and retain viewers' attention, especially when the equipment is in the right hands.

Behind the camera, a professional team can help you capture the final image you want without the time and stress of completing every step. Full-service video production companies help you plan your video strategy from your script through the distribution process, letting you focus on the creative marketing details rather than the logistics.

Proper Video Preparation: The Key to Seamless Production

Full-service video production begins with a comprehensive pre-production phase, during which you prepare your script, storyboards, equipment, location, and crew. This stage requires you to plan every aspect of your production process, from the camera you'll use to your final video length. This will help you determine your budget, schedule accordingly, and identify potential concerns like complex camera angles or visual effects needs.

A video production agency with experienced producers and marketing strategies can help you prepare a thorough video strategy based on your unique vision and business goals. Discussing your video needs upfront helps us keep everything from your marketing goals to your schedule on track.

Why Charter & Co Is Your Go-To for Video Excellence

At Charter & Co, we aim to help Chicago-area businesses create videos and marketing content that meets their unique goals, budgets, and market trends. We'll work with you from your project's inception to maximize your video's potential and equip you with everything you'll need on the day of filming.

Our video production services range from pre-production strategizing to post-production editing. This full-service approach is often essential to capturing a cohesive vision, decreasing the number of teams your footage is passed between. Our hands-on expertise can help you bring your idea to life while meeting all of your business marketing goals.

Understanding Your Brand's Vision Through Discovery & Goal Setting

We learn more about your business, including your video goals, market trends, and everything that makes your business unique.

From Storyboarding to Scriptwriting

We help you plan your video's dialogue, actions, and visuals ahead of time so you have a concise shooting script on production day.

Scouting Locations, Casting & Preparing for an Incredible Shoot

We visit locations beforehand to guarantee they meet your lighting, audio, and energy needs. We also help you find local talent and equip you with an experienced video crew.

Scheduling & Managing Video Production Logistics

We prep the shooting schedule, the call sheet, and all other logistics so you can focus on your creative process.

Meet the Masters Behind the Magic

Creative projects require a hands-on, face-to-face approach, so at Charter & Co, we aim to be more than names on a call sheet. When you work with us, you get to actually meet the team bringing your vision to life, including our CEO and strategist, Drew English, and COO and producer, Connor Rowan. Our combined years of experience give us key insight into the video production process and marketing trends, helping us tackle virtually any production obstacle.

Learn More

PMA Financial

PMA Financial needed to update its hiring and recruitment values to engage new hires and hone in on its hiring goals, key values, and organizational structure. Charter & Co and PMA used interviews with tailored questions and motion graphics that matched the company's website to create a two-minute video that covered everything PMA wanted.

Illinois Medical District Commission

Charter & Co developed a visually appealing video focused on potential customers' needs and the organization's prime location in Chicago. We worked with the Illinois Medical District (IMD) from pre-production through post-production to hone in on their precise real-estate goals.

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Camcraft

Camcraft partnered with Charter & Co to create visually and narratively engaging videos highlighting the company's innovations and individual employees. Our team captured in-depth interviews, B-roll of Camcraft's equipment and business locations, and other footage that spotlighted what Camcraft is really like. This helped the company feel authentic, genuine, and approachable, making the brand stand out beyond its technology.

"Charter & Co's high-touch customer service and empathy is one aspect that you don't see very often with other vendors. We viewed them as an extension of our marketing team. Charter & Co helped us provide an inside look at the humanity and heart behind our work."

PMA Financial

Naperville, IL

"All the time we spent planning the video shoot was 100% worth it. The prep that was put in ahead of time made sure that we got the most out of the filming days, which contributed to the fantastic video that Charter & Co made for us."

Camcraft

Hanover Park, IL