How a Video Strategy Will Improve Your Marketing Project

A video marketing strategy will keep your production cohesive and on schedule.

Kickstart Success With a Strong Video Strategy

Producing video content for your business can help you seamlessly achieve your business goals, whether you need an easy-to-follow training video or a promotional video that hooks viewers. That said, you can't just turn on a camera and expect to spin straw into gold.

Creating a video strategy will help you establish a cohesive video with a message that resonates with audiences. It can also help you plan complex visuals, prepare for potential setbacks, and keep your project on schedule.

Every project has unique needs and considerations, leaving you with a lot to keep track of during pre-production. Start your video strategy analysis to begin your video project on the right foot.

Unlock the Power of Strategic Video Planning

Developing a comprehensive video marketing strategy early in the video production process lets you clearly establish your goals, which will guide you through each stage. It can also help you establish your project's needs and limitations upfront, such as your camera and visual effects needs.

Partnering with a local video production team like Charter & Co can give you key insight into your project timeline and open your video to new possibilities. Our team of experts will guide you through each production stage and help you strategize the best video and distribution plan for your marketing goals.

From Vision to Victory: How Video Strategy Fuels Success

Having a vision and staying true to it is key to your campaign's success. Otherwise, you may end up with a final video that doesn't deliver your desired message.

A well-thought-out video strategy is crucial for achieving your marketing, brand awareness, and communication goals. It asks you to define key variables that may impact your project — such as your target audience and your call to action — to guarantee that every part of your video supports your business objectives. Whether you're making a local TV ad or a social media reel, your video should speak directly to your target audience and leave a clear, concise message.

Why Pre-Production Planning Is the Backbone of Successful Video Projects

Planning a professional video shoot gives you much to consider, from your camera needs to various post-production phases. A video content marketing strategy will serve as your road map early on in the production process, letting you plan for all of your project's needs. It also lets you identify potential risks, setbacks, or factors raising your production costs early on, giving you more time to develop creative solutions.

Beyond logistics, thorough pre-production planning establishes your project's foundation and team expectations. This ensures that other creatives who join your project, such as writers, cinematographers, and editors, can understand your vision and your business marketing goals.

Strategy & Pre-Production: The Winning Formula for Impactful Videos

Professional pre-production video planning creates a seamless workflow that gives you more time to detail your video's final look. Steps such as scouting locations and capturing test footage let you visualize your video and factors that may impact production, such as natural light coming in from a window.

This way, you can develop easy solutions and brainstorm ways to enhance your video, such as by adding set decorations to the background or honing in on your color palette. These adjustments can make your video look professional and stand out to viewers, potentially boosting your return on investment (ROI) and overall outcome.

Why Brands Trust Charter & Co To Build Their Video Roadmap

Charter & Co specializes in helping businesses develop video content marketing strategies that align with their organizational goals and needs. We'll work with you from pre-production video planning through the final editing phase and distribution, empowering you with the tools and plans to create the best video possible.

We've worked with businesses from various fields — including technology, finance, and education — while focusing on what makes each organization unique. We consider key industry factors, including target audiences, market trends, and customer needs, to give your video content a massive impact.

Discovery & Goal Setting

We analyze market trends, audience behavior, and other key data to align your video strategy with your defined business goals.

Concept Development & Scriptwriting

We develop your project's shooting script and storyboards so you can visualize every frame and fine-tune dialogue to your brand's needs.

Location Scouting & Planning

We visit your filming location ahead of time to capture test footage, identify electricity needs, and detect potential setbacks, such as lighting issues or loud appliances that could impact sound. We also help you cast talent, choose the best camera equipment for your desired shots, and prepare visual or special effects.

Scheduling, Logistics & Execution

Professional videos require someone to handle lots of logistics, including filming permits, insurance coverage, and crew call sheets. Charter & Co manages the logistical and scheduling side so you can focus on your video's creative execution.

Meet the Pros Who Make It Happen

Charter & Co helps businesses produce ROI-focused videos that drive engagement, sales, and brand interest. We're led by Drew English and Connor Rowan, who aim to help professionals harness the power of storytelling through visual media and meaningful connections. Their combined years of experience and dedication to each project have helped clients' campaigns stand out in Chicago and beyond.

Learn more about who we are and the experts who'll help bring your project to life.

Learn More

Camcraft

Charter & Co created a video production plan for Camcraft to highlight its innovations and team, aligning with its commitment to excellence and building its brand through an engaging narrative.

PMA Financial Network

Charter & Co assisted PMA Financial in developing a creative video strategy to enhance hiring by replacing outdated recruitment videos with more accurate, high-energy content that reflects their goals, values, and structure.

"All the time we spent planning the video shoot was 100% worth it. The prep that was put in ahead of time made sure that we got the most out of the filming days, which contributed to the fantastic video that Charter & Co made for us."

Camcraft, Inc.

Hanover Park, IL

"Charter & Co helped us provide an inside look at the humanity and heart behind our work. Charter & Co's high-touch customer service and empathy is one aspect that you don't see very often with other vendors. We viewed them as an extension of our marketing team."

PMA Financial

Naperville, IL

Frequently Asked Questions

How does Charter & Co's video strategy service help businesses to achieve success?
What's included in your pre-production planning services?

Your pre-production process with Charter & Co starts by establishing a video strategy and clear, achievable marketing goals. From here, our creative team will work with you to develop creative treatments, scripts, and storyboards, helping you plan out every frame of your video. We'll then prepare the actual production by setting you up with the right equipment, scheduling a crew, and handling permits, insurance, and other logistics.
How long does the pre-production planning process take?
Can Charter & Co help with the video marketing strategy after production?