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Everything Video Marketing
Use simple context clues and you’ll be able to easily define video marketing—we sum it up as any marketing or promotional messaging...

Everything Video Production
There are typically three distinct phases of the process: pre-production, production, and post-production.

Video Repurposing
How To Turn One Single Brand Video Into A Multi-Channel Marketing Tool, And Go Beyond Just Breaking Even.

Blog
Helpful resources for all of your video production and marketing needs.

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The 9 Types of Video Marketing Every Brand Needs

Pre-Production
We start every project with a discovery meeting. Together, we'll explore your business goals, your brand voice and tone, your current marketing channels, and more!

Production
Charter & Co productions live by a code: “We play until the whistle blows.” When our team shows up, you’ll see a lot of gear, a lot of expertise, and… a lot of us.

Post-Production
We spend hours assembling footage, refining colors and designing motion graphics.

Animation
We then work with 2D and 3D animation experts to bring your video to life, using industry-leading software and workflows that produce incredible videos.

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Understanding Motion Graphics vs. Animation for Marketing

Video Pre-Production Process

A great plan clarifies objectives and super-charges video production. That’s why we don’t jump into creating video content right away. We believe in designing a strategic plan that connects your business goals to your video project.
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Outlining the pre-production process

We start every project with a discovery meeting. Together, we'll explore your business goals, your brand voice and tone, your current marketing channels, and more! Our goal is to have a deep understanding of your organization from top to bottom, so we can develop a video story that is authentic and impactful.

Kick-starting pre-production

After our discovery meeting, we work on crafting the structure of your video using words. Whether we're writing a script for a brand anthem video, or interview questions for a culture video, we weave the key details from our discovery meeting into your video's story. This process is as collaborative as you want it to be—we love working together to refine the story, but we also handle all the technical details so you don't have to.
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Detail

Finally, our team creates a shot list to help sync the script to the visuals, and does a location visit to ensure our production day plan is efficient and mindful of all variables. Before we get to production day, we have a final meeting to align our team with your team, helping to ensure a successful production.

With Charter & Co, your videos are built on top of a meticulously crafted strategy and plan.  
WHAT OUR CLIENTS SAY...
"Charter & Co helped us distill our content to a clear, crisp, visually beautiful message. I can’t imagine working with anyone else."
Caitlin Mitchell
Riverwood Capital
"Every time we start a project with Charter & Co, I have total confidence we’re going to get the video we are looking for."
Jim Prothe
Magenium Solutions
“The prep that they put in ahead of time made sure we got the most out of our filming days and contributed to a fantastic video.”
Reid Bertsche
Camcraft

Ready to take the next step?

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Production

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