CrossPurpose

Charter & Co used discovery sessions to write a short script - putting the focus on the career development students and Denver neighborhoods. Our Creative team worked with CrossPurpose’s marketing team during the visualization stage to develop storyboards, shot details and pre-renders. Using these elements, Charter & Co solidified the concept and started production on the motion video. The motion team designed signs based on Denver streets, created custom signs for businesses and integrated Cross Purpose’s office mural on the side of a building. They built a street scene that looks and feels like a Denver neighborhood, and worked to painstakingly texture and light the focal point of the video - a Bonsai tree. With the camera animations and lighting in place, we rendered the video in-house, edited the scenes together and mixed sound for a final video - ready to go for social campaigns.