How Commercial Video Production Services Boost Brand Visibility and Engagement

Videos dominate today's media. They're everywhere, from full-length feature films to short-form content on TikTok to commercials to corporate training. As a result, they're often the most effective way for corporations to spread information about their products or services, but they can also be time-intensive and lost in an over-saturated market. This is where commercial video production services step in. 

But creating effective, polished videos takes more than just a camera. That’s where commercial video production services come in. The right production partner helps transform your message into a compelling, results-driven video campaign that elevates your brand visibility and engages your audience.

What Is a Commercial Video Production Company?

Commercial video production companies provide commercial video production services. Video production is the complete process of creating a video from start to finish. Commercial video production focuses on marketing products, like ads for products and services or training videos.

While there are a lot of video production companies out there, commercial video production is a specific kind of art. Companies focused on this niche need to meet their clients' needs and catch the eyes of their market.

The Commercial Video Production Process

Video production refers to the full creative process of making a video, from the first concepts of an idea to the final polished product. There are several steps involved with making high-quality videos:

1. Strategy and Goal Setting

This first step is determining the overall goals for this video. Are you looking to sell products, build hype for an upcoming launch, or train employees on how to use a product or service? Do you want something live-action or animated? This step will inform all future steps of the video production process.

2. Storyboarding and Scripting

The creative team builds a script and visual outline, turning ideas into actionable storyboards that map out scenes, dialogue, or key talking points.

3. Pre-Production Planning

Next, the team casts talent (if needed), scouts locations, books equipment, and finalizes logistics to prepare for a smooth shoot.

4. Production

This is when the magic happens. Depending on the project, this could involve live filming, animation, voiceovers, or motion graphics.

5. Post-Production

The footage is edited, audio refined, graphics added, and the final version rendered—ready for publishing and distribution.

This process is often similar across different types of video projects. For example, video production for commercials follows similar steps to video production for training videos, though there may be some slight differences, as commercials are meant to sell things to an audience, and training videos are primarily to inform.

Why Collaboration Is Key

One of the most important corporate video production tips is maintaining an open communication line between the client and the video production team. This ensures the production team has what they need to make high-quality videos that meet the client's needs.

To ensure a successful collaboration, businesses and video production teams must establish clear goals and expectations. Businesses must establish what they're looking for in their commercial video projects. If they're not sure, the production team can help them decide. On the other hand, production teams need to be upfront with businesses about what they can and cannot do or how far their budget will stretch.

Effective collaboration and communication between businesses and production teams allow the team to bring creative ideas to life. They'll take your concept from the storyboard to the screen and can also guide you along the way to help you make the right creative choices for your project.

Common Types of Commercial & Corporate Videos

There are a variety of types of corporate videos, each with a specific goal or strategy. Some common types include sales, training, and product launch videos.

Sales Videos

Sales videos are, essentially, advertisements. They briefly inform consumers about your product or service and entice them to purchase. Within this category are several different types of sales videos. The kind you choose will depend heavily on whether you sell directly to consumers or businesses and the platforms you plan to distribute your videos on.

For example, suppose you're making a sales video that goes directly to consumers. In that case, you may take the more traditional commercial route, creating a more story-driven video that highlights deals or sales you have going on. For B2B sales videos, you can go into more detail about your company or answer frequently asked questions about your product.

• B2C ads are often fast-paced, visual, and story-driven.

• B2B videos may be more detailed, answering FAQs and showcasing features or ROI.

Training Videos

Training videos are often a necessary part of any job, and by using high-quality video content, you can make them more engaging. Training videos teach employees how to do something or use a product. Companies may want to teach their employees about an aspect of their job, but others also create training videos for the products and services they offer. This helps customers learn how to use products like software or business tools.

The goal and audience for your training video will determine what type of video you want to make. For example, an HR video may be more story-driven and animated, while a product training video may be more of a walk-through and may be live-action.

Product Launch Videos

Companies use product launch videos to announce a new product or service. Often, they do this before the product is available, which builds hype and attracts pre-orders. A typical example of product launch videos is when Apple announces the latest iPhone at one of its Apple events. Some companies prefer product launch videos to be just a teaser of their product, while others like to go into more detail about what a product can do.

How to Choose the Right Video Production Partner

There are a lot of video production companies out there. There are three major things you can do to ensure you choose the right professional corporate video production services to execute your vision.

1. Review Their Portfolio

Legitimate companies should have a portfolio you can look through to see what their finished products typically look like. You should be able to find this easily. For example, on the Charter & Co. website, you can click the "Our Work" link at the top of the page.

Look for examples that fit the type of video you want to make. Some companies may be great at making commercials but not so great at training videos, and some may excel with animated videos but fall short when it comes to live-action. Seeing how well they do with the video content you want will give you a good idea of your finished product.

2. Check Reviews and Testimonials

Reviews can be incredibly helpful in choosing a video production company. See what other customers are saying about their experience. Don't just look at reviews on the production company website — search online for a selection of reviews that may be less biased.

3. Ask the Right Questions

Ask key questions before choosing a production company. These questions can vary depending on your project but may include price, timeline, and the company's overall services and process. The way the company answers these questions and their experience in video production can help you make the right decision.

Have a discovery call or email exchange and ask:

• What’s your pricing structure?

• What’s the typical timeline for a project like mine?

• What services are included in the proposal?

• Can you walk me through your production process?

Future Trends in Commercial Video Production

As technology advances, possibilities for commercial video production grow. The industry continues to evolve with advancements like:

• AI-enhanced editing for speed and personalization

• Interactive videos that allow viewer choices

• Virtual and augmented reality experiences for deeper engagement

Charter & Co. is here to help you stay on top of new trends and create commercial videos that resonate with audiences. Contact us today to learn more about our commercial video production services.

Let’s Create a Video That Moves Your Brand Forward

Whether you're building your first sales video or scaling your training content library, Charter & Co. is here to help. We partner with brands across industries to deliver high-impact commercial video production that gets results.

Contact us today
to learn more about our commercial video services and start planning your next big campaign.

Commercial Video Production Services FAQs

What does a commercial video producer do?

Commercial video producers work with companies to create sales videos, training guides, and product launch videos. These professionals understand their clients' unique goals, helping them craft video content that informs, engages, and persuades their audiences.

What are video production services?

Video production services are the full suite of services that a video production company may offer. They may include idea development, storyboarding and scripting, filming, motion graphics, and sound and video editing. For a more in-depth look at the video production process, check out Charter & Co.'s video production guide.

How much do video production services cost?

The cost of video production services can vary significantly depending on several factors, including the type of video you want to make and the different services involved. Someone looking for editing services for a short commercial will pay less than someone wanting start-to-finish services on a 30-minute training video. To get a better idea of cost, reach out to Charter & Co. today.

How long does it take to produce a commercial video?

Timelines vary based on complexity. A simple edit might take a few days, while a full production with scripting, filming, voiceovers, and graphics can take several weeks. If you’re on a tight schedule, let your production partner know early, some may offer expedited timelines.

Do production companies handle distribution and marketing?

Many full-service production companies offer support beyond filming and editing. This can include help with platform-specific formatting, thumbnail creation, video SEO, and even distribution strategy for channels like YouTube, LinkedIn, or paid media campaigns. Be sure to clarify what's included in your scope.

What types of corporate videos are most common?

Common formats include sales/advertising videos, explainer videos, product launch videos, B2B brand videos, and internal training content. The best choice depends on your goals, audience, and distribution platform.

What is the commercial video production process?

Most projects follow a five-step flow:

1. Strategy & goal setting

2. Scripting & storyboarding

3. Pre-production logistics

4. Production (filming/animation)

5. Post-production (editing, sound, graphics)
   Each step ensures your message is aligned, polished, and ready for distribution.

How do I choose the right video production company?

Start by reviewing each company’s portfolio and looking for experience that matches your goals. Read independent reviews, ask about process, timelines, and pricing, and see how well they communicate. A great partner will feel collaborative, not transactional.