Charter & Co Blog: Video Marketing & Video Production Resources

Helpful resources for all of your video production and marketing needs.

 

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Video Marketing (2)

How Should I Balance My Video Budget Between Production and Promotion?

Video marketing is a powerful tool for reaching customers, clients, and buyers in today's digital age. However, you must plan a dependable budget for...

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How to Repurpose Existing Video Content for Maximum Reach

About 82% of internet traffic these days is video. So, it’s no surprise that organizations leverage video to reach customers. Video marketing is a...

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Creating Video Content for Every Stage of the Customer Journey

When a customer is considering purchasing something, they embark on what’s known as the customer journey. There are five primary steps to this...

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When Is The Right Time To Add Video Production To My Marketing Budget?

Of the many different ways that a company can market its brand, product, or service, video marketing is by far one of the most effective. More...

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How Do I Prove The ROI of My Video Production Project to My CEO?

From social media to TV, videos can grab viewers' attention and set a positive impression for your brand. With an effective video strategy, you can...

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YouTube SEO Optimization: Boost Your Video Rankings and Visibility

YouTube Search engine optimization (SEO) is essential to your video marketing success. Relevant keywords and other SEO tools can boost your...

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Top 10 Video Optimization Techniques for Maximum Outreach

With the vast amount of content available today, breaking through the clutter and grabbing people's attention has become more challenging than ever....

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a person is interviewed during a production as a part of a B2B video strategy

The Ultimate B2B Video Marketing Strategy

Business-to-business (B2B) marketing must appeal to company decision-makers rather than consumers. This often requires different practices and types...

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Unveiling the Top Video Marketing Trends of 2024

The video marketing trends of 2024 are changing continuously, largely due to social media algorithms and new technology. Social media platforms give...

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