Don’t Miss the Top 10 Video Marketing Tips for Success

The Benefits of Creative Video Production

Video marketing is one of the most powerful types of marketing available to businesses of all sizes. Companies that choose to forego video marketing are missing out on serious opportunities. When done right, utilizing a video first marketing strategy can increase your return on investment, engagement, reach, and general efficacy. Let’s take a closer look at those four terms:

ROI – The ROI on video marketing is high due to the increased engagement and reach, as well as the long shelf life of video content. Not only do videos circulate for longer on social media networks, but they can be repurposed for different uses. For example, a product video created for your webpage can easily be turned into a shorter snippet to showcase your product on your social channels.

Engagement – With the average consumer watching nearly 16 hours of video content each week, not sharing video content will put you at a disadvantage, since it’s exactly what people want to see. In fact, most consumers are far more likely to engage with video content than a static post such as photos or text.

Reach – Not only are people more likely to watch videos online, but they are also more likely to share video content with their friends and family. As a result, many social platforms have begun prioritizing video content in their algorithms. This means that video content is being pushed by both the consumers and the platforms you are sharing the content on.

Efficacy – With video ROI being as high as it is, it’s safe to say that video content is some of the most effective content you can create and share these days.

10 Ways to Take Your Creative Video Production to the Next Level

Video marketing may feel intimidating right now, especially as everyone seems to be integrating video into their own marketing strategies, but there are things you can do to ensure your video content stands out from the competition. To establish a standout marketing initiative, follow these tips to create videos that will connect with your target audience and establish a long-lasting relationship.

1. Focus on Storytelling

Video advertising best practices vary from company to company and industry to industry, but utilizing storytelling as a message-sharing method is consistently effective across the board. By focusing on sharing stories through your videos, people will gravitate toward your content more and more.

Stories are an integral part of the human experience. Stories entertain us, they help us connect with one another regardless of our differences, and they make us feel seen. Content that accomplishes one or more of these things will be more likely to keep viewers engaged, encourage them to share your video with their friends and family, and help establish a better sense of community within your consumer base.

2. Ditch the Salesy Talk

The best marketing videos don’t feel like marketing videos. In fact, one of the primary reasons video marketing works is that it doesn’t feel like marketing at all. Instead of selling, you should focus on connecting with your audience by either entertaining them or offering something of value. Depending on your brand and your goals, this may mean producing lifestyle videos, how-to videos, or answering FAQs. Regardless of the direction you choose to go in, the goal is to create content that feels value-add for the consumer.

3. Optimize the First 10 Seconds

The first ten seconds of any video are the most important. Attention spans are getting shorter and the amount of content available is increasing every day. In order to make sure your content is being seen, you need to grab the attention of your audience right away. If a video doesn’t capture the attention of the viewer in that timeframe, they will likely scroll past your video.

Therefore, short videos are generally more effective. However, shortening all your content is not the answer, as some content requires a longer format. If you’re working on a video that needs to be longer than 10 seconds to effectively get your message across, you should prioritize making those first 10 seconds eye-catching and engaging, so the viewer will want to stick around to watch the rest of the video.

4. Always Consider Accessibility

By making your videos more accessible, you’re not only increasing the number of people who can interact with your content; you’re also showing them that you care about them and their experiences. By showing that you care enough to prioritize someone’s experience on social media, you’re also communicating that you would do the same if they purchased your products. This increases their trust in you and their willingness to support you and your business.

Of all the tips for video marketing included here, this is among the most important. This is because creating accessible content shows that your organization respects your audience and wishes to maintain an inclusive environment for all. To make your content more accessible you can:

• Include captions on videos for consumers who are hearing impaired or prefer to consume content without audio.
• Provide alternative text or a description of your content in the caption for consumers with visual impairments.
• Provide transcripts of any audiovisual content.
• And more!

5. Use SEO to Your Advantage

SEO, or search engine optimization, is an important piece of any marketing strategy. By optimizing your content, you’re ensuring that it’s seen by a wider audience. To optimize your content, you should follow these video marketing SEO tips:

• Pay attention to the details. Include eye-catching and descriptive headlines, captions, and thumbnails. By outlining the content of the video, you’re giving search engines a better idea of what your content consists of, which makes it more likely to reach the appropriate viewers.
• Look at the bigger picture. Make sure that your entire page is optimized appropriately. This helps search engines understand your overall content as well as a specific video.
• Don’t overshare. On social, pick one or two platforms to focus on rather than stretching content too thin. On your website, avoid embedding the same video multiple times. Too many placements can dilute signals and hurt performance.

6. Always Include a CTA

A CTA, or call to action, gives the viewer an idea of what to do next. By including a CTA you’re encouraging your audience to follow your account, check out your website, or engage in another way. This engagement will increase your reach, bringing in a larger audience.

A few effective CTA examples include:

• Encouraging viewers to follow you or subscribe to see similar content.
• Directing them to your webpage for more information.
• Suggesting they share your content with someone who would benefit from it.

In addition to being clear in your messaging, ensure your CTA is visually appealing and well-timed, so it feels natural and drives action.

7. Define Your Strategy & Goals

Without clear objectives or an established strategy, you’re less likely to make valuable strides toward reaching your goals. Determine benchmarks and monitor your insights to ensure you are meeting those objectives.

Your video marketing strategy should include your target audience, chosen platforms, and measurable goals. Once you identify your top performers, prioritize that style of content moving forward.

8. Become One With Your Audience

One of the most crucial elements of the marketing process is identifying your target audience. Consider lifestyles, habits, and demographics to create a clear buyer persona.

Once defined, tailor content directly to them. Consider:

• Do they spend more time on Instagram or Twitter/X?
• Do they scroll in the morning or late at night?
• What type of content appeals to them, and why?

9. Choose a Few Channels

When you spend the time to create video content, you want maximum value. Establish a presence on multiple platforms and repurpose content.

Avoid spreading yourself too thin. Select two to three channels your audience frequents and customize content for each based on insights.

10. Speak to Pain Points

Whether through entertainment or education, the best marketing videos ultimately benefit the viewer—making video a perfect medium to address pain points.

Whatever your product or service, use video to explain how and why your solution fits their needs. This fills a need for your audience and can increase views and conversions.

Let the Experts Help You Create the Scroll-Stopping Video Content You Need

If you’re not investing in video marketing, you’re seriously missing out. Use these tips to create effective and engaging marketing video content that will increase your reach, develop a stronger sense of trust among your customers, and lead to higher brand loyalty.

If you’re interested in incorporating video content in your marketing strategy, but you aren’t quite sure where to start, consider reaching out to Charter & Co. We have you covered from concept to implementation and every step along the way, making sure you are set up with the best marketing video content for your brand’s unique needs.