Charter & Co. Blog: Video Marketing & Video Production Resources

Helpful resources for all of your video production and marketing needs.

 

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Charter & Co.

two marketers high five at a conference table in their corporate office

How do I prove the ROI of my video production project to my CEO?

From social media to TV, videos can grab viewers' attention and set a positive impression for your brand. With an effective video strategy, you can...

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a video production specialist uses a focus pulling device on a Charter & Co production

How Commercial Video Production Services Boost Brand Visibility and Engagement

Videos dominate today's media. They're everywhere, from full-length feature films to short-form content on TikTok to commercials to corporate...

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a Charter & Co director of photography uses a RED camera on a video production film shoot

Why Professional Video Production Services Are Key to Business Success

Most businesses have multifaceted marketing strategies, and videos are often a key part of that. Videos are far more engaging than static...

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A video editor creates a Youtube marketing video

YouTube SEO Optimization: Boost Your Video Rankings and Visibility

YouTube Search engine optimization (SEO) is essential to your video marketing success. Relevant keywords and other SEO tools can boost your...

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A video producer from Charter & Co captures b-roll on a RED digital cinema video camera.

What Is B-Roll and How to Use It in Video Production

B-roll plays a significant role in almost any high-quality video project. It can highlight key details and hold viewers' attention throughout your...

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A microphone used for recording sounds and music for video content.

Music Licensing: Essential Guide for Legal Use in Media

Music and sound effects can bring your video content to the next level. However, you can't just add "Free Bird" or "HOT TO GO!" to your video and...

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A video production crew member lights a video studio using high end film equipment.

Essential Film Equipment You'll Need for Business Videos

High-quality videos can capture unique sights and angle your brand in a way that captivates your target audience. However, there's typically a lot...

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two video producers work on a Camcraft, Inc video to help the business optimize their marketing using video

Top 10 Video Optimization Techniques for Maximum Outreach

With the vast amount of content available today, breaking through the clutter and grabbing people's attention has become more challenging than ever....

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team members from Camcraft, Inc and Charter & Co review a filming schedule during a video production

What Are the Key Stages of Video Production? | A Business Guide

Business video marketing requires high-quality visuals, audio, and content to grab viewers' attention, especially if you want to leave lasting...

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