What To Look for in a Marketing Video Production Company

Product demos and other marketing videos combine visuals, voice-overs, animation, and other attention-grabbing elements. They can leave strong, lasting impressions about your brand and inspire immediate action. However, the marketing video production company you choose to work with can make or break your final ad.

Every production crew offers different services and expertise, and only a few may meet your objectives. So, you must understand your marketing goals and each company's benefits when making your decision.

What Is a Marketing Video Production Company?

The services provided by marketing video production companies go far beyond those of standard production crews. Video and marketing experts help you craft the highest quality ads from beginning to end. They'll consider your target audience, unique selling points, and other key marketing goals to maximize your message. Even after production, they'll help distribute and market your videos for the best possible reach.

That said, every company offers different video production services. Many crews specialize in specific areas—such as drone footage, motion graphics, or event coverage—and can achieve your vision better, faster, and more cost-effectively. Finding a company that meets your production goals is essential for capturing your desired video.

Benefits of Hiring a Video Production Company

Partnering with a video marketing production company vastly expands your creative possibilities. With access to advanced equipment and professional expertise, the right crew can support you at every stage of your marketing strategy. The producers and production experts handle the technical details, allowing you to focus on your audience and business goals.

Access to High-Quality Equipment and Resources

High-quality video equipment can be expensive, especially for dynamic, multi-camera shoots. Working with a production company ensures you have access to all necessary tools, including:

• Specialized camera lenses
• Camera gimbals and handheld rigs
• Camera dollies and tracks
• Camera jibs, cranes, and drones
• “Video village” monitors
• Special effects (SFX) and visual effects (VFX) tools

Creative Concepts and Storytelling

Video production is inherently collaborative—combining visuals, sound, and narrative. An experienced creative team helps you reach your marketing goals while preserving your vision. Skilled cinematographers, editors, and producers contribute valuable perspectives, helping you refine your story and deliver an engaging final product.

Time and Cost Efficiency

Producing high-quality videos takes time and coordination—from pre-production planning to post-production editing. A professional video production agency can streamline this process, manage logistics, and often speed up delivery. You can choose your level of involvement—participate in creative decisions while the crew manages technical execution.

Types of Marketing Videos

If you’ve watched any network or online commercial breaks, you’ve seen a wide variety of video styles. Marketing videos may include product demos, testimonial interviews, or animated explainers—all crafted to reach different audiences. The right production partner will guide you toward the format that best supports your goals.

Promotional Videos

Promotional videos provide a brief overview of your business, product, or service—typically 30 to 60 seconds long. They highlight your key message and include a strong call-to-action encouraging viewers to learn more or make a purchase.

Our animated brand video for Crosspurpose communicates the nonprofit’s mission through narration and animation, introducing its location, programs, and successes in a visually engaging way.

Explainer Videos

Explainer videos clarify products or services in a concise, easy-to-understand way. They often rely on motion graphics and animation to visualize complex information and maintain viewer interest.

Our “Converged Communications” explainer video blended live-action and motion graphics to make key details more digestible and visually dynamic.

Product Demo Videos

Product demos show how an item or software works, giving potential customers a clear idea of its value. These videos may include close-up footage, customer demonstrations, and screen recordings, sometimes enhanced with motion graphics or animated overlays for clarity.

Testimonial Videos

Testimonial videos feature real customers, employees, or partners sharing positive experiences with your brand. They combine interviews, B-roll, and narration to build trust and authenticity.

Our “Best of the Best” testimonial video highlighted Truly Engaging’s culture through employee interviews, showcasing passion and quality while positioning the brand as caring and trustworthy.

Choosing the Right Marketing Video Production Company

Research each production company’s services, reviews, and past projects carefully. The right partner will depend on your objectives, budget, and desired video type.

Identify Your Marketing Goals and Objectives

Clarify your audience and purpose. Are you promoting a service, selling a product, or building brand awareness? Define what you need—such as specific equipment, animation, or on-camera talent—to evaluate which company best aligns with your requirements.

Evaluate the Company’s Track Record and Expertise

Experience matters. The right production team can anticipate challenges and help refine your marketing strategy. Review testimonials, references, and their demo reels or portfolio to gauge quality and compatibility with your project.

Determine Budget and Pricing

Costs vary depending on project scope, equipment, and duration. Your budget influences the production scale—such as whether you can include drone footage or 3D animation. Professional companies often suggest creative, cost-effective alternatives to achieve your goals without sacrificing quality.

Video Production Companies You Should Consider

Based in Wheaton, IL, Charter & Co. offers full-service video production—from pre-production through distribution. We’ve partnered with more than 75 clients nationwide and earned over 25 awards since 2019. With motion graphics and strategic marketing expertise, we help businesses reach their goals through compelling video storytelling.

Contact our video experts today to discuss your next project.